Bank: Regional $34 billion+ asset bank
Challenge: Increase C&I lending & deposits; Manage commercial portfolio
Solution: Ftrans Advanced commercial lending platform
Building upon its successes in consumer banking, this large regional bank identified business and commercial banking as a top growth area for its bank. The result was a focus on revenue generation through commercial loans, deposits, fees, and other services. To enhance their product offerings for small-to-medium businesses (companies with < $20M in revenue), this bank adopted Ftrans Advanced as a tier-1 product offering for the SMB market.
For their SMB customers, Ftrans Advanced provided a cost effective, differentiated bank offering with tangible benefits such as accelerated payments (cash flow), reduced risk, and reduced credit administration overhead. For the bank, the Ftrans Advanced commercial lending platform provided a mechanism for safer commercial lending due to enhanced commercial portfolio monitoring as well as increased commercial deposits and fee income. Subsequently, Ftrans Advanced has been fully rolled out as a core commercial offering at the bank with much success.
Bank: A growing $850 million asset bank
Challenge: New market growth
Solution: Ftrans Advanced for customer acquisition
With an impressive track record of growth, this community based bank has grown assets from the mid double digits to over $850 million in a decade. Driving this growth has been its entry into new, more populous markets outside of its headquarter region. Recognizing Ftrans Advanced as an offering for small-to-medium sized businesses to increase opportunities with existing commercial customers as well as acquire new customers.
The decision has paid off as the bank is seeing increased commercial loan products, deposits, and fee income. In addition, as the sole provider of Ftrans Advanced in its market, this bank has differentiated itself from its competition and enhanced existing relationships. The bank’s customers using Ftrans Advanced represent a diverse set of industries including, engineering, logistics, manufacturing, and others.